Selling
Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a completely new site concept. How can you be sure it will work? Should you ask for feedback? I’ll answer both of [...]
Most people struggle with email marketing because they think email is … email. But it’s not. At least, not when you’re selling online. When you’re selling with email it’s far more like talk radio than it is sending an email. What do I mean by this? Instead of thinking of your email marketing efforts as [...]
Continue reading about The “Talk Radio” Approach to Effective Email Marketing
I’ll start by saying that I’m as big a fan of content marketing as any other Copyblogger reader. And for good reason. When it comes to selling online, there isn’t much that puts customers more at ease than quality content. If you put in the time it takes to produce useful, authoritative articles that provide [...]
Continue reading about 3 Simple Steps to Finding More Clients on Twitter
Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of the advertising world. It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply [...]
Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of the advertising world. It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply [...]
