Persuasion
Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a completely new site concept. How can you be sure it will work? Should you ask for feedback? I’ll answer both of [...]
Most people struggle with email marketing because they think email is … email. But it’s not. At least, not when you’re selling online. When you’re selling with email it’s far more like talk radio than it is sending an email. What do I mean by this? Instead of thinking of your email marketing efforts as [...]
Continue reading about The “Talk Radio” Approach to Effective Email Marketing
Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of the advertising world. It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply [...]
Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of the advertising world. It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply [...]
