Marketing Consulting Services

Michael Zipursky on June 30th, 2011

Maybe its because of the society we live in today. When you see ads online for “I made $3000 last month working only 2 hours at home in my pajamas” become more common than seeing someone reading a printed newspaper, … (READ MORE…)Th…

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Michael Zipursky on June 6th, 2011

Caring for your consulting clients is marketing. You may not know it to be. It may not be in the usual sense. But it is. The American Marketing Association provides this definition of marketing: “Marketing is the activity, set of … (READ MO…

Continue reading about The Forgotten Marketing Approach