Headlines
It’s just about the least fun part of being a writer, and one of the big stumbling blocks a lot of businesses face with content marketing. You never seem to have enough ideas. Or you have a bunch of ideas, but you don’t quite get around to writing them. Or you start a dozen different [...]
Continue reading about How to Beat the 3 Types of Writer’s Block
Most people struggle with email marketing because they think email is … email. But it’s not. At least, not when you’re selling online. When you’re selling with email it’s far more like talk radio than it is sending an email. What do I mean by this? Instead of thinking of your email marketing efforts as [...]
Continue reading about The “Talk Radio” Approach to Effective Email Marketing
Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of the advertising world. It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply [...]
Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of the advertising world. It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply [...]
