Copywriting
The good folks over at Problogger have released another excellent blogging manual, this time focused specifically on business blogging. It’s written by Mark Hayward, a very cool guy who I’ve followed for years. Mark caught my attention four years ago after he purchased a small business on a Caribbean island that had no customers, no [...]
Continue reading about Want to Grow Your Business With Blogging? Here’s Your Quick-Start Guide
Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a completely new site concept. How can you be sure it will work? Should you ask for feedback? I’ll answer both of [...]
A really basic introduction to copywriting. In my previous article, I said that when you identify the problem you solve and who you solve it for, attracting the customer becomes easy. All you need to do is ask them if … (READ MORE…)How Do I Att…
You might have already bought it. Maybe you loved it. Maybe you hated it. Maybe you listened to the great Copyblogger radio show about it. What is it? Enchantment: The Art of Changing Hearts, Minds, and Actions. It’s Guy Kawasaki’s most recent book, and it was a smash hit. But this post is not about [...]
Continue reading about Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority
It’s just about the least fun part of being a writer, and one of the big stumbling blocks a lot of businesses face with content marketing. You never seem to have enough ideas. Or you have a bunch of ideas, but you don’t quite get around to writing them. Or you start a dozen different [...]
Continue reading about How to Beat the 3 Types of Writer’s Block
Email marketing works. In fact, it’s still the best online method for converting prospects into customers or clients. A critical part of the process begins, however, before a single email is sent. You’ve got to get people on your list in the first place. This happens most effectively at a landing page specifically designed to [...]
Continue reading about 7 Steps to an Email Opt-in Page That Works
No one loves blogs more than I do. They’re a great way to build your authority, attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines. I love blogs. But like babies and kittens, two other things I love, they’re also a lot of responsibility. Blogs take time. [...]
Continue reading about Meet the Lazy Marketer’s Best Friend: The Email Autoresponder
Most people struggle with email marketing because they think email is … email. But it’s not. At least, not when you’re selling online. When you’re selling with email it’s far more like talk radio than it is sending an email. What do I mean by this? Instead of thinking of your email marketing efforts as [...]
Continue reading about The “Talk Radio” Approach to Effective Email Marketing
So today will be the last Wrap until summer ends, the kids go back to school, and Brian puts his shirt back on. So in honor of this being our season finale, I’m throwing the BIGGEST, BADDEST, ROOTIN’-TOOTIN’EST PARTY YOU’VE EVER SEEN IN A BLOG POST! Of course, because we’re confined to a blog post [...]
Continue reading about Copyblogger Weekly Wrap: Season Finale Fiesta!
Okay, not easy. Maybe just a little easi-er. In honor of this flitting Summer season, we’re going to lighten the editorial calendar here on Copyblogger for a couple months and head back behind the curtain to work on some cool stuff we’re dreaming up for you all. We’ll be filing three great articles a week [...]
Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns. This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should “go die in a fire.” And that [...]
Continue reading about Are Social Media “Experts” Worthless?
I’ll start by saying that I’m as big a fan of content marketing as any other Copyblogger reader. And for good reason. When it comes to selling online, there isn’t much that puts customers more at ease than quality content. If you put in the time it takes to produce useful, authoritative articles that provide [...]
Continue reading about 3 Simple Steps to Finding More Clients on Twitter
Out of the primordial soup — back in the early 1990s they came. They weren’t pretty. They weren’t compelling. They’re repulsive to look at today. But we bought them — lots of them. They were the first ebooks. Remember Times Roman? There was page after page of it, like an 8th grade book report. Remember [...]
Continue reading about The Charles Darwin Guide to Writing and Selling an Effective eBook
I’m trying to teach my kids to think independently. I guess it comes down to temperament and desire, but I’d love it if they decided to become entrepreneurs. But for now, it’d be enough if they just learned to follow their interests instead of allowing themselves to be indoctrinated by school, friends, Cap’n Crunch, etc. [...]
Continue reading about Copyblogger Weekly Wrap: Week of June 6, 2011
We’re starving for stories. We’re dying to know what happens next. From those nights thousands of years ago flapping our jaws around the fire, to the hypnotizing work of J.J. Abrams and Charles Bukowski, a particular plot device has hooked us all more deeply than any other. It’s arguably the most powerful tool ever used [...]
Continue reading about The Art of Keeping Your Audience Coming Back for More
Let’s face facts. Most online content is lousy. It’s too focused on the content creator. It doesn’t make the lives of readers, listeners, and viewers better. An overcrowded content marketplace filled with diverse online text, audio, and video leaves little room for tolerance of the same old marketing spiel. Bored surfers simply hit the back [...]
Continue reading about The 3-Step Cure for Boring, Useless Content
Do you want to attract more readers? Do you want to grab the attention of the big players in your industry and leverage their star power? Silly questions, right? In this article I’ll share how you can grow a loyal and sustained fan base by working with the top experts in your niche. They’re out [...]
Continue reading about 4 Ways to Grow Your Blog with the Power of Experts
Last week, I got flak for maligning Cleveland in my Weekly Wrap intro. As is the case when unfortunate faux pas are made, the incident caused me to do some serious introspection. I stopped thinking about myself and my own prejudices so much, and instead started thinking of others. For instance, I became deeply curious [...]
Continue reading about Copyblogger Weekly Wrap: Week of May 31, 2011
Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of the advertising world. It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply [...]
Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of the advertising world. It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply [...]
Google has a secret algorithm for ranking some web pages ahead of others. Facebook has that killer network effect — the more people use it, the more people use it (see previously: the fax machine). Amazon has selection, ease of use, and the kind of trust that can’t be bought. What secret sauce does Groupon [...]
Continue reading about Groupon’s Secret Sauce (And How to Get Yourself Some)
With its recent IPO debut, LinkedIn is hot news this week. We’ll let the financial press drool over the rapid first day rise of its share price. There’s actually a lot more about LinkedIn you should know. While most people think of LinkedIn as a glorified job search board, this social media site is actually [...]
Continue reading about 16 Smarter Ways to Use LinkedIn to Build Your Business
Today is Memorial Day in the U.S. — a day that commemorates those brave folks who have died in our military service. Today also unofficially kicks off the summer vacation season for us and a whole bunch of other people. So wherever you may be, we hope you’ll join us in spending a little extra [...]
By the time you read this, if I’m lucky, I’ve been to Blogworld Expo in New York, having presented a blockbuster session which wowed crowds who, overwhelmingly grateful, lavished much affection and chocolate on me, and have returned, safe and sound, to great fanfare and welcome. If I’m not lucky, I’m still sitting in the [...]
Continue reading about Copyblogger Weekly Wrap: Week of May 23, 2011
Copyblogger sits atop Ad Age’s marketing blog throne for one reason: they deliver smart, sexy, and super-useful content over and over. Brian Clark and the Copyblogger team have built an online empire by creating content that entices readers, feeds them profitable advice, and gives them the essential elements of online marketing that works. While many [...]
Continue reading about What 8 Best-Selling Magazines Can Teach You About Irresistible Content
