Conversion
Most people struggle with email marketing because they think email is … email. But it’s not. At least, not when you’re selling online. When you’re selling with email it’s far more like talk radio than it is sending an email. What do I mean by this? Instead of thinking of your email marketing efforts as [...]
Continue reading about The “Talk Radio” Approach to Effective Email Marketing
I gotta say, if Clark would let me, I’d write up one of these StudioPress updates for you every week. Our StudioPress team has so much cool stuff going on. I can barely keep up with all the ways they’re making WordPress websites better, and your life online a piece of cake. So, let me [...]
I’ll start by saying that I’m as big a fan of content marketing as any other Copyblogger reader. And for good reason. When it comes to selling online, there isn’t much that puts customers more at ease than quality content. If you put in the time it takes to produce useful, authoritative articles that provide [...]
Continue reading about 3 Simple Steps to Finding More Clients on Twitter
Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of the advertising world. It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply [...]
Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of the advertising world. It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply [...]
Sometimes your house needs a cosmetic update. Other times you just want one. This is one of those times. We recently unveiled a brand spanking new design for our StudioPress WordPress theme shop, and invite you all to head on over and check it out. If you’ve been over to StudioPress before, you’ll certainly notice [...]
