photo by: cohdra

start lean & stay lean

Curb the habit of collecting people.  Resist the temptation to add bodies in the good times that you would have to eliminate in the lean times.  Craft a growth strategy and stick with it.

curate the essentials & eliminate the rest

Purposeful abandonment.

communicate

Openly and often with every current and potential stakeholder.

grow evangelists

Those you pay and those that pay you.  It means so much more when someone other you tells me how great you are.

choose your channels wisely

Can you handle the volume?  Can you handle the content?

hope is not a strategy

It is possible to “fluff” you way into irrelevance.  Pursue substantial, not anecdotal metrics.  Pursue tenacious planning.

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