By Richard Nocon
Doing business in Brazil is not for beginners. It takes a savvy and broad-minded business person to understand the culture, the people and the true business environment in order to be successful in Brazil. How is it that many multi-national companies arrive in Brazil to conduct business and have failed miserably while others have flourished? Most often times these multi-national corporations fail because they arrive with the mindset that they will revolutionize how business is conducted in Brazil, unfortunately, it’s after years of negative financial results do these large multi-national businesses realize, they need to adapt to the Brazilian business models if they are to succeed in this thriving and growing Brazilian economy.
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